For your consideration 1968's THINK METRIC: OUTDOOR ENVIRONMENT (Sheet 5) by Crosby / Fletcher / Forbes (PENTAGRAM Design Firm). A rare Poster Demystifying the Metric System Information Design with a Swinging Sixties Sensibility!

Very scarce Think Metric posters designed by Crosby/Fletcher/Forbes, based on an idea devised by David Collins. The posters were commissioned to help prepare for the introduction of the metric system of measurement to the UK in 1970, and consist of an introductory poster and six ‘sheets’: The Rule of Thumb, Common Objects, Indoor Environment, Outdoor Environment, Walking Distances, and Driving Distances.

Crosby/Fletcher/Forbes [Theo Crosby, Alan Fletcher, Colin Forbes]: THINK METRIC. London: Crosby/Fletcher/Forbes, [n. d., c. 1968]. Original edition.

Devised by David Collins, and designed by Crosby/Fletcher/Forbes, and printed by Mears, Caldwell, & Hacket, Letterpress & Lithography, London SW9. This poster, Sheet 2. was One of 7 images. A 7-poster portfolio set produced by Crosby/Fletcher/Forbes (Early Pentagram Studio) in 1968.

England was ablaze with creative activity in the early Sixties. Before our very eyes and ears The Beatles were transmogrified from a funky Liverpool group into an international musical life force. Mary Quant was influencing the way women designed themselves. And you'd better believe that Graphic design was part of the cultural explosion, and Fletcher, Forbes and Gill were at the forefront. In the early Sixties, Alan Fletcher and Colin Forbes formalized their working relationship with American graphic designer Bob Gill, and Fletcher/Forbes/Gil creating PENTAGRAM.

In 1962, on April Fool’s Day, Forbes created Fletcher/Forbes/Gill with Alan Fletcher and American designer Bob Gill. According to one studio legend, the designers decided to come together following advice Gill received from a fortune teller. The team worked from a mews house off Baker Street, alongside a receptionist and her dog, for a typically eclectic client roster including Penguin, Pirelli and Time Life.

Gill later left and architect Theo Crosby joined, and the firm became Crosby/Fletcher/Forbes. In 1972, Kenneth Grange and graphic designer Mervyn Kurlansky joined, and it became Pentagram (taking the name of a five-pointed star to reflect the five designers). Though the original three founders have now died – Fletcher in 2006, Gil last November the studio has flourished, with studios now in New York, Texas and Berlin. This year, the London branch turns 50.

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Size: 16.75" x 23.5" - inches [59.69 x 87.6 cm] poster.

Condition: Very Good.