Welcome to Archiviste XX. My name is Henrik I have curated, collected, + gathered these items on offer reflecting Cultural, Artistic, and Political Revolution from the past XX (20ème siècle/20th Century). I offer these to you.
In addition to the dance and fashion aspects of the disco club scene, by the late ‘70s, most major U.S. cities had thriving disco club scenes, and DJs would mix dance records at clubs such as Studio 54, The Loft, and Paradise Garage, in New York City. Discothèque-goers often wore expensive, extravagant and sexy fashions. There was also a thriving drug subculture in the disco scene, particularly for drugs that would enhance the experience of dancing to the loud music and the flashing lights, such as Cocaine. The relationship of cocaine to 1970s disco culture cannot be stressed enough, during the 1970s, the use of cocaine by well-to-do celebrities led to its "glamorization" and to the widely held view that it was a "soft drug". Disco clubs were also associated with cross cultural and Gay liberation a reflection of the larger sexual revolution of the 70’s.
In 1975 you opened your first London shop in Kings Road, and in 1976 Fiorucci on 59th Street in NYC. How would you describe that world?
After London and many other countries, I decided to open my shop in New York. My close friend Anita Paltrinieri told me about a beautiful space on 59th street. So I called Ettore Sottsass, Andrea Branzi and Franco Mirabelli to go and check the space and design the store. After we'd been open for a few days, Andy Warhol came to the store because he was curious and fascinated by the novelty. In fact, he wrote in his memoirs : "Went to Fiorucci, it's a fun place. That's all I ever wanted, all plastic... " We became friends. When in 1977 he opened the Studio 54, I was the one in charge of organising the opening of the restaurant-attended by people like Bianca Jagger, Margaux Hemingway, Grace Jones, and Andy himself, on that first night. I remember him as a kind and simple man, and a genius too! Still my friend Maripol told me he has been more impressed by me than the other way around!
Elio Fiorucci
…“Supersized, saturated, sexy, and seductive. Fiorucci made better posters than any fashion company ever did. The posters sold the jeans for sure, but the posters were the product too. They were hugely desirable. Jeans inside the closet / Poster stuck to the closet door. The designs featured here range from the “less is more” (less clothing is more appealing) school of Fiorucci photography to the supercute comic book illustration style of the Fioruccino and City Boy lines. They all worked in the same direct way. Stick ‘em up. Most wanted. Come and get it”… (Words taken from book ‘Fiorucci’ 2017, Rizzoli, NYC. Page 8.)
You are famous for your provocative ads. In 74 you launched bikinis, monokinis and thongs in Italy. Some people tried to cover and censor posters and stickers. Roger Corona shot an even more shocking campaign: for the first time a woman posed naked wearing only fur handcuffs . What is your view on the relationship between a naked body and vulgarity?
Vulgarity is not measured in centimetres of cloth We are born naked, all dressing is hypocrisy. A man in a tuxedo can be vulgar. A naked woman is a creature of God. I still remember when the police stormed into my office to seize the stickers for the monokini campaign. In my life I have always tried to free the naked body from vulgarity.
Elio Fiorucci
c1980. Original small (H.35 x W.16.5 x D.10cm) and Large Handled (H.51 x W.33 x D.15cm) Fiorucci store bags MINT/MINT- (respectively). Both Available for Sale. Also shown, fotos from Books that reference the bags. FIORUCCI, Rizzoli 2017. Page 158. Also, Elio Fiorucci: Fashion Unfolds, Moleskine 2015. Page 88.
1978. German Magazine STERN 1978 cover Fiorucci fashion photography Peter Lindbergh. c1978. Fiorucci Poster (45 x 68cm [17.5” x 26.5” inches]) of Stern Magazine. RARE !!! Both are available for sale together. The great photographer Peter Lindbergh got his start as a STERN photographer in the mid-70’s. Also shown, fotos from Book that references the Poster. Elio Fiorucci: Fashion Unfolds, Moleskine 2015. Page 157.
The Fiorucci Stores in L.A. and NYC were similar to the disco, it was a nexus for White, Black, Gay, straight, to come together under one Flag- Fashion, and/or the Disco soundtrack. In NYC, the staff were stars (Klaus Nomi & Joey Arias), Warhol went to their parties. Fiorucci was a lifestyle which so many brands all try to be and few are. Fiorucci introduced Madonna & Keith Haring, to the world. Debbie Harry and KISS attended the Beverly Hills opening in 1979. Fiorucci defined Disco, Roller skating, Punk, New Wave, all authentically! Fiorucci was located on East 59th Street and was known as the "daytime Studio 54".
This invitation is for a Keith Haring exhibition in Milan, Italy at Negozio Fiorucci. The store had all the furniture removed and painted all the walls white. It remained open two nights and two days a week to allow everyone to admire Keith Haring in his element covering the walls with dogs, little men with misshapen heads, and radiant children. Keith's performance was broadcasted live on Italian television and is still considered to be one of the most important expressions of ‘urban’ live art. This yellow flyer would admit two people to the Sunday, October 9th grand opening of the store exhibition.
2017, Fotos of Georgia Jagger modeling Fiorucci and archival fotos!